UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Browsing by Subject Branding (Marketing)--Case studies
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2008 | Line-extension of fast-moving consumer-products : The case of the Lebanese consumer experiense | Naja, Lina K. |
| 2011 | Measuring brand equity in the Lebanese fast food industry : the case of Mcdonald's | Abbas, Dana; Hage, Yara |